We love social validation when we’re shopping. This goes for everything from taking a friend shopping when you’re feeling indecisive, to asking a friend their opinion on the charity you’re choosing to support. That’s why it’s a huge accomplishment that our Courageous Kitchen cooking class for tourists has surpassed 100 reviews on Airbnb Experiences. This is no easy accomplishment, and we’re proud to have garnered so many positives feedback in less than a year on the platform.
What is an Airbnb Social Impact Experience?
This past January we celebrated a year since the launch of our social enterprise offering cooking classes to travelers visiting Bangkok. As a new business, we really struggled during the first year to get new customers. Fortunately, we did have some success as one of the early experiences on the Airbnb marketplace called Airbnb Experiences. Most people know the company as an affordable way to find lodging when traveling, but they have recently begun offering other activities to travelers looking for things to do in new cities, including some with a significant social impact.
“Wonderful experience!”
Without a doubt it can be hard to choose a cooking class in Bangkok. There are so many classes at different price levels and there are a variety of other online markets as well. This means when customers find our class highly recommended by Airbnb’s customers, they can expect our class is different from the run of the mill cooking classes offered by tour companies. In addition, as a recognized 501c3 in good standing, Airbnb collects no commission on the bookings made on their site. That means more money for buying quality ingredients, equipment, and funding our outreach in Bangkok!
Growing Pains and Negative Reviews
We’ve been teaching children in the marginalized community we serve to thrive in kitchen spaces for 5 years now. However, when we started this fun activity to help pump nutrition into the community, we didn’t expect it to prepare us to later host professional classes. In fact, teaching 30 children to cook at once would seem a lot more intimidating to most people, compared with the stress of teaching a small group of foreigners. However, we’ve had to learn other aspects of running the business beyond the teaching the hard way. For example, pricing can have a big impact on experience. If we’re priced too low, people book in hurry, classes are more crowded, and guests may arrive not knowing much about our organization. On the contrary, if the pricing is too high, we have fewer customers and their expectations for the cooking class are unrealistic.
Everyone who steps into our kitchen is different and we want to have an experience all can enjoy. This presents a unique challenge, however, that is especially difficult when managing different languages and personalities in a group. So while our reviews have been overwhelmingly positive, we have also had negative reviews impact our bookings. When customers are unhappy, we discuss their feedback as a team and consider how to improve the experience in the future. Here are common reasons people don’t enjoy the class, that we’re working to mitigate or have already solved:
Customer doesn’t know the class is charity run
Customer is uncomfortable because of heat, chairs, chili, amount of standing, etc…
Customer does not speak strong English
The most common problem our team has encountered when hosting guests from around the world has been around managing expectations. Since many customers book in a hurry, they often don’t read all of the info about the class. This means customers can arrive expecting to be cooking in a professional kitchen, or in today’s tense political climate, may not know until arriving they have booked a class in support of refugees — often a divisive political issue. All of these issues are exacerbated when customers don’t speak much English or Thai. We won’t be able to solve all of these problems instantly, but we strive to produce a high quality class each session, and want to be transparent about the challenges.
How You Can Help
As people learn about opportunities with Airbnb, it becomes more competitive. We have to work harder at generating more direct bookings, instead of being overly dependent on Airbnb or another third party. We always need help sharing our cooking class with friends visiting Bangkok, and need continued support for the educational support we offer those in need. Finally, if you’ve attended a class, consider leaving a review on our growing Tripadvisor profile as well!
Thank you for following our project, and until the next update stay courageous!
Thank you for being here and following along our journey! 2017 was a big year for Courageous Kitchen because we launched our social enterprise doing Thai cooking tutorials in Bangkok and San Diego. Although we have been cooking with kids for more than four years now, developing a business model and implementing it successfully was our biggest and most rewarding challenge of the past year. Well we’re not stopping there! With your help and a big boost of confidence from a successful 2017, we’re outlining 5 crazy and courageous goals we hope to strive for in 2018!
1) Specialized Cooking Classes for Young Adults and Teens
In 2017 we held our first cooking camp for pre-teens, hosting 11 children for a full three days of cooking. The activities were a blast! We had help from a visiting volunteer chef, all the way from New Zealand, and the students tried their hand at everything from Japanese food, to spicy Thai dishes, to baking. The time with the pre-teens helped us realize both how bright and capable they are, and the need to have more specialized instruction dedicated to them. So this year we will be focusing on them in more activities, both to build up their English language skills, and confidence in the kitchen. The group includes many students who overcome incredible odds every time they show up cook in the Courageous Kitchen!
The older brothers and sisters in our young adults group, on the other hand, are so skilled in the kitchen that they tend to overshadow their younger siblings. We are bringing them new challenges in the kitchen this year, with lessons that build on each other, challenge them to create entire meals, and provide more vocational opportunities so they can get real world experience doing what they love. The student’s English speaking skills have grown leaps and bounds, but they must continue to develop their abilities to read and memorize recipes, work independently, and adapt to unexpected challenges.
Keep in mind these are students who may not have imagined before that they could aspire to be more than street food vendors and construction workers. But with your support and warm invitations from local businesses, we’ve taken many of them to make their first visits to real restaurants and even commercial kitchens. These opportunities give the students something to aspire to, and help them better understand the big picture of our transformation mission in their community.
2) Build Stronger Teams to Serve Our Students and Families
Early in the life of our young organization we needed support for material items. We needed rice and cooking equipment, and food for families in need. We didn’t just have them on our wishlist, we needed those things urgently! After success in improving the conditions in the community and carving out a space where we can teach comfortably, we are turning our attention away from material needs, toward building stronger teams. This means adding paid staff to the Courageous Kitchen team who can really lay the foundation for the work that our volunteers arrive to do. Since many grants and other sources of funding do not allow us to allocate funds towards staffing needs, our ability to do this in the past has suffered. However, the income the charity generates through our cooking classes and street food tours, should help us expand our team this year. Then with stronger team cohesion we can also better keep our donors updated, by more regularly telling the stories of lives being changed with your support.
3) Offer More Unique Cooking Classes and Products
There are plenty of options for cooking classes in Bangkok. In such a competitive business, we’re always adapting our classes to make the more local, personalized, and unique. This helps attract different types of customers and makes each of the classes more interesting to teach for us. For example, while you may only be able to cook standard Thai dishes in a typical cooking class, our small class size allows us to offer more unique dishes, such as this pineapple and seafood curry. If you’re planning to cook with us in 2018, be sure to also ask about our special menus featuring harder to find hilltribe dishes and spicy food from the Thai countryside!
We’re not only increasing types of dishes we make with our guests, but the types of classes we offer too. We’re now offering an evening cooking class for families with children in Bangkok. During the class we will do interactive cooking demos with our guests, especially for the children attendance. This class was developed because feedback from guests indicated there is a shortage of family oriented activities, including less demanding cooking classes in Bangkok. While the morning class may be too intense, this new class gets everyone active rolling summer rolls, sticky rice dumplings, and other fun, edible treats. Parents and other kitchen weary visitors can also relax while we prepare the rest of dinner for you!
At our last class for 2017, there was a special surprise waiting for each of the students a full week before Christmas. Disguised in black trash bags, friends from Bangkok Patana School delivered over 70 presents to give away. Instead of giving indiscriminately the gifts, which came from the Year 6 students at Bangkok Patana’s primary school, were tailored to the age and gender of our kids. For our older students, for instance, many of the gift boxes were filled not only with fun, educational items, but with much needed toiletries too. In 2018 we hope to develop more long term partnerships with other schools, religious organizations, and businesses. The long term oriented relationships give time for outsiders to better understand the work we’re doing and the needs we’re addressing for families at risk in urban Bangkok.
5) Be Kind to the Environment and Grow More of Our Own Food
Our last courageous challenge for 2018, is one we’re always working towards! We’re upping the ante this year, and began in January by offering our guests straws made with the hollow stem of the morning glory plant. The eco friendly alternative also looks great in our glasses of herbal butterfly and lemongrass teas. We have also been using more interesting plating thanks to a local company producing plates from the wood of betel nut palms.
The material is biodegradable and a natural alternative to plastic plates or styrofoams used too often to serve and store food. The plates appear occasionally in our cooking classes, but are especially convenient on our Street Food 101 Tour. The tour takes guests off the beaten path to eat street food, which is often doled out in overly generous amounts into plastic bags or styrofoam plates. The feedback from guests and even many of the vendors we visit has been overwhelmingly positive, and we hope to continue to be more environmentally conscious in our endeavors in the future too!
Pad Thai is Thailand’s most recognizable dish and one of our most popular cooking requests! Below you can find a version adapted to allow you to recreate this delicious recipe at home.
You can catch us cooking pad thai in our cooking class in Bangkok, but we mastered it by teaching youth in our charity’s cooking program. In the video you’ll see them in action, working in teams to prepare the dish after we’ve demonstrated the steps. Each week they learn a fun Thai recipe or international dish, all powered by your support and donations!
Watch our teens learn to make this classic Thai dish:
16 oz. dry or fresh rice noodles, at least ¼ inch in thickness (4 oz or 100g per person)
4 Tbsp. peanut or rice bran oil for frying (1 tbsp per person, because you’ll fry each portion separately)
8 oz. pack of extra firm tofu cubed
4 large eggs
2 shallots diced
1 bundle fresh scallions or garlic chives chopped into ½ inch pieces
2 cups bean sprouts
2 Tbsp fresh minced garlic
Time Saving Tip: Cooking for a big group and don’t want to cook each portion separately? Stir fry all your small ingredients together (shallot, tofu, etc) and then add your proteins and get them fully cooked. Set this aside and use the empty wok to cook your noodles and egg in batches. As each ingredient finishes add it to a mixing bowl where you can mix the ingredients again before serving.
Even the busiest street food stalls don’t make more than 1-2 portions of noodles per wok at a time. This is because if you rush the noodles and overload your wok, you end up with some noodles being overcooked, while others are terribly chewy. You can also swap your rice noodles for an easier type of noodle to cook in large quantities, like instant noodles. This is exactly what we do in our kid’s version of pad thai.
The first time you make an authentic version of pad thai, we recommend you give yourself some extra time for prep to organize and chop all of your ingredients.
Pad Thai Sauce Ingredients:
1 tbsp oil
½ cup diced shallots
¾ cup fresh tamarind pulp
¼ cup water (to adjust the texture of the tamarind pulp)
3-4 Tbsp. palm sugar
2 Tbsp. fish sauce
pinch of white pepper and dried chili flakes to taste
pinch of paprika for color
Optional Ingredients & Garnish
8 oz. protein of choice (most commonly shrimp or chicken)
⅓ cup small dried shrimp (1 tbsp per person)
1 limes cut into wedges (1 lime wedge to garnish each plate)
Crushed unsalted peanuts
Dried red chili flakes
Extra bean sprouts, garlic chives, and banana blossom for garnish
Here’s a list of the most classic types of garnish in traditional pad thai. All of the most authentic version will include them, but for a homemade version of pad thai, feel free to stick to the garnish you enjoy the most!
Preparation:
Fully submerge and soak dry noodles in cold water for 20 minutes. If using fresh noodles, soak for 10 minutes. Once noodles are al dente, strain and set aside. If soaked too long, noodles will become gummy to the touch. Prep additional ingredients in advance.
Pad Thai is traditionally cooked very quickly over high heat, so laying out all ready ingredients is essential for a quality dish.
Directions:
Heat large wok on high. Add 1 tbsp oil, shallots, meat, dried shrimp and 2 oz. tofu. Cook for approximately 3 minutes until browned and protein is cooked all the way through, remove meat and set aside. Add in ½ tbsp garlic, 4oz. noodles, 1 cup sauce stirring vigorously until noodles soften. You can add in a little bit of water to help soften. Throw in ½ cup bean sprouts, pinch of garlic chives, and mix thoroughly.
Push your noodles over to one side of the wok, leaving one side clear and crack 1 egg directly into opening, scramble and cook to 80% — do not fold in. Turn down heat to low. Fold noodles over and set directly on top of egg, about 30 seconds to finish cooking. Remove from heat. Plate noodles, add extra chives, peanuts, chili flakes and lime wedges on top for garnish.
Eat and enjoy! Remember your donations help us to keep sharing recipes and training more students for courageous cooking! You can also find more info to answer your most common questions about pad thai. While this can be an intermediate level dish to make at home, once you’ve mastered cooking your rice noodles, you really can make a version that rivals that of your local Thai restaurants.
Credit: Special thanks to Christy Innouvong for writing this recipe, and Dew Napattaloong for creating the recipe video.
How much pad thai should I make at once?
Pad Thai is a one plate dish and meant to be made in single portions. This recipe includes enough ingredients for four servings. However, directions are written for single batch only. Use remaining ingredients to make additional batches if desired, sauce can be kept for a month or more if sealed well and refrigerated.
Can I cook my pad thai in advance and eat it later?
Unfortunately, this isn’t the best idea because the noodles will become gummy. We recommend prepping all the pad thai ingredients and sauce in advance. This will make it easier when you begin to stir fry. After you stir fry your noodles, you should eat it immediately for the best result. If the noodles have a chance to cool, they will begin to clump together.
To save time, cook your other ingredients in advance. They can be thrown in the wok to reheat, while you cook your noodles. This will save time and be much tastier than having microwave reheated, leftover pad thai.
How different is pad thai in Thailand versus elsewhere?
We find that many versions of pad thai (including some in Thailand) are overly sweet. This is likely due to varying ways to make the pad thai sauce. The sauce should balance the sourness and sweetness, and be tangy when you eat the noodles. If your noodles are too sweet, this flavor will dominate your experience of the dish, and the medley of flavors from ingredients such as the dried shrimp and radish will be muted. We’re aware some people may prefer this, but we want to give you a Thai perspective on how pad Thai should really taste!
Is pad thai Thailand’s national dish?
No. Pad Thai is Thailand’s most well known dish. You may argue that the dish is more popular in western countries than it is in Thailand. This makes finding a tasty, authentic version difficult to find in Bangkok. We recommend hunting down a restaurant that specializes in these noodles, or you can always learn to make this recipe in our Courageous Kitchen cooking class.
Can I add meat to this recipe?
Yes, pad thai is most commonly made with chicken or shrimp. You can add 50-100 grams of meat per serving. However if you decide to add shrimp, we recommend you saute the shrimp first.
Unlike the chicken, the shrimp is easy to overcook and may begin to come apart as you vigorously stir your noodles together. Instead, we recommend you shallow fry them first in a few teaspoons of oil. When the shrimp is cooked, set aside. Then keep your now shrimp flavored oil for your batch of pad thai!
What other versions of pad thai should I try?
We love the egg wrapped version of pad thai. This is created by making a thin omelette style wrapper and adding your cooked noodles inside. This can be a lot of work when you’re hungry, but if you’ve got extra time and hands in the kitchen, it is delicious and looks beautiful as well.
In addition to egg wrapped pad thai, there is a version of pad thai cooked in Thailand’s eastern coastal provinces that diverges away from the common versions most people know. In places like Pattaya, Chonburi, Chantaburi, and Rayong you can find pad thai cooked with chunks of crab meat! These coastal regions also prefer a very oily sweet sauce, made by using the oil from the head of the shrimp. They will also use ‘sen jan’ (ผัดไทเส้นจันท์), which are thinner rice noodles than typically used in better known versions. Although thinner, the noodles hold up better for stir frying and are used in other recipes in this region as well.
